Introducing the Advertising Management विज्ञापन प्रबंधन (Minor) Book in Bilingual Edition, perfect for B.Com 2nd Semester students in Bihar. This book is available in both English and Hindi, making it accessible to a wider audience. It covers important concepts in advertising management, including the role of advertising in the marketing mix, consumer behavior, and media planning. With clear explanations and practical examples, this book is an essential resource for students of advertising and marketing.